In my next life these are two areas that I would definitely get involved in. They're intrinsically science based but have such nice aspects of the arts as well. I read David Ogilvy's book called the confessions of an advertising man and found it throughly interesting. I only read it because it was recommended in the Art of Profitability but I digress.
Using research and skill to properly develop a marketing strategy to allow a brand to achieve its full potential must be one of the most exciting things to do and be a part of. I think I will re-read the book.
Should I fail in this endeavour then my next port of call would be electronics. Over the next few months I plan to introduce myself to this field. Partially because it has links to robotics and also because my new business venture with Andrew Spitz is linked to this.
